Google: The search party is over — offer by Www.go-shop.com.au

Google: The search party is over — offer by Www.go-shop.com.au

Google: The search party is over — offer by Www.go-shop.com.au


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Home Page > News and Society > Philosophy > Google: The search party is over — offer by Www.go-shop.com.au

Google: The search party is over — offer by Www.go-shop.com.au

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Posted: Sep 02, 2010 |Comments: 0
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Yes, the company is still growing at rates that would be the envy of the rest of the Fortune 500. But its core business is slowing, its stock is down, its Android mobile platform generates scant revenue, and competition (hello, Facebook) is fierce. Can Google find its footing in this brave new world?

Stroll across the Googleplex in Mountain View, Calif., and you are confronted by a world that sparkles a bit more than whatever slightly dreary one you just left. Massive stone busts of ocean explorers like Jacques Cousteau fix their gaze on the cobbled paths that flow into the main Google buildings. At sunny tables outside, Google employees — the coolest, most confident techies you’ll meet — eat their free food and chat animatedly about who-knows-what arcane computer algorithms, or the latest must-do pastime of the young and affluent Silicon Valley set, like kite-boarding or indoor skydiving.

It looks a lot like the midday break at some elite college campus. But almost 12 years after it was launched by precocious Stanford grad students Larry Page and Sergey Brin, Google and its founders are grappling with a very grownup set of problems. Google’s core business, online search, is slowing. That is partly due to Google’s own success; it’s hard to keep posting record growth rates when you dominate a business so thoroughly — Google sites lead the U.S. market with 64% of all searches conducted. But more crucially, the web has changed significantly since Google became a verb. There is (at long last) fresh competition from Microsoft’s Bing, and also a new wave of sites and services that offer alternatives for consumers’ time and attention — and the advertisers that follow them.

The Googlers certainly know this, but in classic Innovator’s Dilemma fashion, the company seems unsure about how to move beyond the core search business that has brought it such massive success. Google has placed expensive bets on acquisitions, chief among them its .6 billion purchase of YouTube, a .1 billion wager on ad network DoubleClick, and more recently its 0 million purchase of mobile advertising platform AdMob. But none of those deals have yet significantly diversified Google’s -billion-a-year revenue stream: Google’s main focus continues to be driving people back to the search box and the ad dollars that Google collects for helping marketers reach highly targeted consumers. Even Google’s most successful new product, the Android operating system for smartphones, generates scant revenue for the company: Google gives the licenses free to mobile-phone operators to facilitate, you guessed it, searches and use of other Google services on mobile phones. And while it lets its whip-smart engineers dedicate a portion of their workdays to dreaming up the coolest products for the web, all that Googley experimentation hasn’t had a huge impact on the bottom line.

That was fine when the search business was expanding at 30% or 40% a year, and Google’s revenue was growing at twice that. Long-term projections for growth in the search business are more in the 15% to 17% range. Yet analysts estimate that 91% of Google’s revenue still comes from the AdWords and AdSense business model that Google built around Page and Brin’s breakthrough PageRank algorithm. Even more telling, an estimated 99% of its profit does too. This year’s projected earnings growth of 18% is a third of what Google averaged over the past five years. A lot of companies would kill for that growth, but for technology companies, and Google in particular, those numbers don’t impress. Google is rounding a corner that all the fruit smoothies at its Silicon Valley campus make it hard to pull back from. This year Google (GOOG) has joined the ranks of just about every great technology company before it, including IBM (IBM), eBay (EBAY), Cisco (CSCO), Microsoft (MSFT), and Oracle (ORCL). Google, against its will, and defying its massive cash hoard, is transitioning from a growth company to — and there is no kind way to put it — a cash cow. That ranks right up there with being a former supermodel, but it is a taint Google can’t seem to shake right now, at least not on Wall Street. It’s a big part of the reason that Google shares are down 21% since Jan. 4, underperforming the Nasdaq (up 1%).

Up against the ever-changing web

Some investors also worry about Google’s ability to keep pace with consumers’ evolving use of the web. Say you want to buy running shoes to train for a marathon. Five years ago you would have simply Googled it, looked at the list of results, weighed your options, and made the purchase, perhaps by clicking on one of the sponsored links that accompanied your search. Today you might still do that, but increasingly you might pose the question “What running shoes should I buy?” to your friends on Facebook, or maybe write “Who knows about training for marathons?” on Twitter. By the time shopping service Groupon sends you (and 25 of your friends) an offer for the perfect shoes and registration for a race, you’ll probably just pounce on it.

And what if you don’t even have a question to pose? What if you just need help? Consider the case of American graduate student James Buck. Egyptian police detained Buck for taking photographs of a protest in a city outside Cairo. Using his cellphone and his Twitter account, Buck broadcast a single word, “arrested.” Buck’s network alerted officials at the University of California at Berkeley, who ultimately got the U.S. State Department and a local lawyer involved. Buck was out of jail in 24 hours. Try that with a keyword search.

This is the phenomenon Google is up against. In the decade-plus since Page and Brin came up with PageRank, the web and the way we use it have changed dramatically. As Buck’s example shows, the web experience is increasingly mobile and social. We take it everywhere, and are connected almost all the time. Google needs to find real success in this new world — or invent the next major evolution of the web. It isn’t easy to create new multibillion-dollar businesses, but the rewards are great for the companies that do: Consider former Google ally Apple (AAPL), which has dominated add-on businesses (music players, retail) that are more profitable than the one that brought it prominence (computers). Apple is just killing it, and it is now the most valuable technology company in the world, with a market cap of 6 billion vs. Google’s 6 billion. Thus far Google has been tight-lipped about plans for a world beyond search. Marissa Mayer, head of search at Google, says the company doesn’t provide financial guidance, but contends that Google doesn’t need a huge second act, a collection of smaller businesses will suffice. The original search business will always dwarf any subsequent new units. And Page, Brin, and Google CEO Eric Schmidt simply haven’t articulated a vision for Google’s future. “That is what is scaring investors,” says Sameet Sinha, a senior analyst with JMP Securities in San Francisco. “There is no clear path toward what Google is doing, or wants to do.”

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There are good reasons why companies, and tech companies in particular, want to maintain the mantle of Growth Enterprise. For starters, Wall Street values you differently. A growth company stock commands a premium price/earnings multiple based on its future potential that, in turn, helps it lure employees with stock options. Just as important, being a growth company affords employees and founders (and even shareholders) a huge psychological boost: You’re driving the economy, you’re changing the world. Facebook and Twitter are packed with engineers who’ve left formerly hot tech companies. As soon as early adopters smell a whiff of last year’s technology, they are on to something new.

That particular odor has never attached itself to Google since it launched in 1998, crushing all comers. You may recall AltaVista, Infoseek, Lycos, and HotBot. Google’s edge was better technology (see “smart engineers,” above), so it must be somewhat worrisome in Mountain View that Bing is gaining in popularity — Microsoft sites had about a 12.7% share of searches in June, according to comScore, up from 12.1% in May — partly due to its interface and other features. Indeed, Google has dispatched Ben Ling, a former YouTube wizard, to help improve the quality of its mainstay business.

“Google is not the hot company anymore,” says Marc Benioff, CEO of Salesforce.com (CRM). “Their stock has been mostly flat for five or six years now. How can you claim to be a leader with equity performance like that? That’s starting to look like Microsoft or Yahoo (YHOO). They have to get into some other place, and quickly.”

Microsoft is an apt comparison, except the software company found a second engine of growth to supplement its Windows computer operating system business eight years after MS-DOS hit the market. That business would become Office, the world’s most profitable application software, which today accounts for roughly 40% of Microsoft’s earnings. Of course, Microsoft has been struggling since to find its next big winner. Its server business chugs along. Its gaming console, Xbox, could still be an engine of growth, but it hasn’t moved the needle yet. Once Office saturated the workplace and then some, Microsoft lost its growth-company status.

So what is Google’s best shot? It won’t be international growth. Google dominates search in developed countries, and it will be a long slog in other parts of the world, such as Russia and China. (In China, where Google recently renewed its license despite strained relations with the government, Google’s 30% share trails China’s homegrown search king, Baidu (BIDU).) Google has plenty of real estate on the web to which it can attach more advertising, such as Google Maps and Google Images. And indeed, during the recession Google boosted its ad revenues by opening up inventory on its sites to marketers. But those are incremental gains, not a big new source of revenue.

Searching for Google’s next big thing

The company’s recent acquisitions and product launches fall into four main avenues of business: the mobile Internet (Android, AdMob), display advertising (splashier, graphics-heavy ads with DoubleClick), YouTube and video, and applications. A fifth area, social networking, is likely to be a big push for Google and holds the most potential. The company is widely rumored to be pursuing a “Google Me” project to do battle with Facebook.

Google does not report specific financials of businesses outside of search, but Sandeep Aggarwal, an Internet and software analyst with Caris & Co., estimates that mobile, display, YouTube, and apps generated about .5 billion in revenue in 2009, and this year should bring in about .1 billion in sales. On a bottom-line basis, that translates to about .44 in earnings per share this year. That’s peanuts today — Google is expected to earn per share in 2010 — but those are areas that are already outpacing traditional search in their rates of growth.

Amazingly, Google’s biggest and most promising opportunity to date, its successful Android operating platform for mobile phones, doesn’t produce much revenue or profit for Google — by design. The company in 2007 made the technology available to all comers in a bid to make the web more accessible on smartphones and in turn to encourage consumers to do more Google searches on their mobile devices. The strategy worked. Encouraged by this easy access to Android, handset makers began churning out multimedia phones, and the Android platform has been a consumer success: Google says some 160,000 new Android devices are activated each day, and device makers from Motorola (MOT) to HTC have all released popular phones on the Android platform. But Google doesn’t make gobs of money on those devices. (Google dabbled in phones but discontinued its Nexus One after only six months.) Apple, on the other hand, also stoked the smartphone market with its iOS, but with very different financial results: Last year the company posted an estimated billion in iPhone sales, a benefit of making the hardware and the software.

So where will Google’s next billion come from? It may not come from one blockbuster new business but rather from a handful of smaller opportunities. Google insiders are optimistic about YouTube, which accounts for 10% of all the time spent online worldwide, according to comScore. (The only greater time-suck on the web is Facebook, at 17%. We’ll get back to social networking.) Four years after buying the money-losing video site for .6 billion, Google seems to have figured out a way to eke out operating profits by selling video and display ads against a growing pool of professionally produced programming, including infomercials and other content created by marketers. Likewise, Google’s .1 billion acquisition of DoubleClick, the ad exchange that’s been folded into Google’s display network, will help expand Google’s ability to place multimedia and display ads on websites, including its own properties: It essentially hopes to do for online display what it has done with text ads. But few analysts see those businesses, in the short term at least, becoming Google’s next huge follow-on business — its Office equivalent, to use the Microsoft analogy.

Could its Office equivalent be, well, an Office equivalent? It’s a long shot, but one of the more profitable efforts at Google, and one that doesn’t have a thing to do with advertising, is its nascent business-software operation, Google Apps. For an annual licensing fee of per head, Google provides corporate customers with Gmail, collaboration tools, and other services that are delivered via the Internet. Some companies have started ditching traditional software vendors (including Microsoft) for the Google Apps’ cheapness and flexibility (adding or dropping a new account takes just a few clicks). In June, Google announced that more than 2 million businesses were using Google Apps for Enterprise. That sounds like a big number, but analysts peg revenue from Apps this year at about 0 million, or just 5 per business. Nikesh Arora, Google’s president of global sales operations and business development, told analysts at a technology conference in June that he expects the number of apps customers to double in the next few years.

The net effect of all these efforts? Analyst Aggarwal pegs revenue from Google’s nonsearch businesses at billion to billion in 2013. For any other company, that might be enough, but Aggarwal estimates that the company’s search revenue will be about billion three years down the road. In that context, nonsearch revenue still isn’t enough to make a huge difference in how Google is valued. For the foreseeable future Google will remain a search company.

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The real shift going on within the Internet

Mike McCue has had a front-row seat watching the web grow up, and as far as he is concerned, the search box is all about the past. McCue was an early Netscape guy, and he recently launched tablet software company Flipboard, which takes all your Facebook updates, your Twitter feeds, all the news sites you like and subscribe to, and in a very elegant way publishes a constantly updated magazine of text, photos, and video. “There is no need to do a search,” McCue says. “We almost view it as a bug if we have the user search for something.”

At Google, where every problem is waiting to be solved by some form of search query, that is tantamount to blasphemy. But Flipboard sums up the shift going on within the Internet, one that is arguably the biggest change to the web and the way we use it since Google came on the scene. Your network simply provides you with answers, stories to read, bargains to buy — and you often don’t even need to ask a question.

In this new phase of the web, one of the largest threats to Google and its core search business is the expanding Facebook footprint around the world. Not only because social networks (and those used for work like LinkedIn fall into that same category) offer a substitute for search for consumers, but also because they offer a substitute for advertisers as well. In display advertising, for example, Facebook has a 16% share of the roughly billion market, according to comScore (Google sites have 2.4% of the market), and advertisers say they’re looking for more ways to plug into Facebook.

“Facebook has got Google in its sights,” says Debra Aho Williamson, a senior analyst with eMarketer. “Advertisers get the best of both worlds — a mass audience but also the ability to target more than anyone else. Who are the advertisers? In a lot of cases, they’re Google’s advertisers.”

Most alarming to Google is that much of this new social and real-time world is closed off to Google’s core search business, and its index of the world’s information. Facebook, LinkedIn, and Twitter are essentially “closed” platforms. “It’s a growing chink in their armor,” says a former Googler now working at a popular social network. “They know that. The question is, What can they do about it?”

Google’s Mayer believes the answer lies in delivering better-quality — almost intuitive — search results. Mayer calls this implicit or passive search. It’s the sort of thing that makes connections between, say, a friend who is an amateur expert on travel in Australia and your upcoming trip Down Under. A keyword search could not only flag hotels and tourist hot spots but also find blog posts, e-mails, messages, and even pose questions to your friend about where to go shopping or dining in Sydney — without bothering the rest of your network. “Who you are, your context, what you are doing, who your friends are — if all of that comes in as the search input,” she says, “what is the right output?” (The key word in her quote? “Friends.”)

Mayer won’t say what Google is building (perhaps the rumored “Google Me” service?), but clearly she is pushing the company in a more social direction, which means changing users’ perceptions of Google. “You need to create a place where it’s okay to be social,” Mayer says. Google doesn’t have that yet, and in fact, its efforts so far have been widely panned: Remember Google Buzz, which drew the ire of consumers for automatically sharing Gmail users’ lists of friends? If would-be rivals are worried, they aren’t letting on. “Google is smart to figure out how to make its stuff social,” says Chris Cox, head of product at Facebook.

But critics question whether Google can make the leap. “They are just not that good at it,” says Tom Coates, until recently the head of product at Yahoo’s defunct Brickhouse lab. “Google is very good at building these utility-type products — search, e-mail, and messaging. They are sort of like the power company of the Internet. But what they lack is a sense of how people share and collaborate.”

Coates’s point is that you don’t have friends on Google, you have contacts and tasks. These services reflect an engineering culture that’s all about utility, but one that makes it hard for the company to create something that’s friendly and social. But if Google can change its utilitarian ways, the company stands a real chance of tapping into that next growth engine. Imagine if it added that social layer to its core search business and to Android, and blew it out on YouTube, giving people a reason to hang out on Google sites for long periods. Advertisers would come flocking. If it can get that right, as the former Googler now working in social media sees it, “Google would be unstoppable.” Just like it used to be.

 

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Charging gets better with the Apple iPad USB 3 in One Charger

Charging gets better with the Apple iPad USB 3 in One Charger

Charging gets better with the Apple iPad USB 3 in One Charger


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Home Page > Technology > Electronics > Charging gets better with the Apple iPad USB 3 in One Charger

Charging gets better with the Apple iPad USB 3 in One Charger

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Posted: Sep 18, 2010 |Comments: 0
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The apple ipad USB charger is a great device to power up your apple Ipad. The apple ipad 3 in one charger is a delight for the people who travel frequently. The portable and durable apple ipad USB charger offers great comfort and ease of use for the people who are frequently on the move.
The apple ipad USB charger comes in a 3 in one combo pack. The great utility pack of apple ipad 3 in one charger pack comes with a mains adapter charger, retractable USB lead and a car cigar lighter. The apple ipad 3 in one charger can perform multi faceted functions and hence the apple ipad 3 in one charger is flexible enough to change its role according to your needs. The retracting USB charging cable of the apple ipad USB charger enables you to charge your apple ipad from your computer. On the other hand, if you want to use apple ipad 3 in one charger as a mains charger, you simply need to use the mains adapter along with the retractable cable. Also, charging your apple ipad while you are on the wheels is facilitated by the cigar lighter adapter of the apple ipad USB charger.
The apple ipad 3 in one charger ensures safety as well apart from the speed and convenience. The high capacity battery of apple ipad USB charger is highly energy efficient device. The apple ipad 3 in one charger prevents your apple ipad from overcharging and also, the damage that may caused to it because of overheating.
The apple ipad USB charger is hence one of the best and easiest way to keep yourself in action through your apple ipad no matter whether you are home, work or driving fast.
Apple ipad USB charger at a glance:
•    Charge up apple ipad anywhere.
•    Light weighed and easy to use.
•    Economic 3 in one combo pack.
•    Highly efficient and ensures safety.
•    Made up of the best quality material.
Go get one today and give life to your favourite apple device.

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methew -
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John Brown is known for writing judicious reviews regarding popular Mobile phones like Apple iPad USB Charger and also provides other information like Apple iPad 3 in One Charger price via all major brands available in UK mobile market.

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I am trying to install a apple ipad there is aproblem during install which halts with the message “The older version of QuickTime cannot br removed contact technical support ” fails
How many usb ports does an ipad have ?
Does the apple ipad have a usb port ?

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Apple iPad USB Charger, Apple iPad 3 in One Charger

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John Brown is known for writing judicious reviews regarding popular Mobile phones like Apple iPad USB Charger and also provides other information like Apple iPad 3 in One Charger price via all major brands available in UK mobile market.

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Buying The Right 4 Wheel Mobility Scooter

Buying The Right 4 Wheel Mobility Scooter

Buying The Right 4 Wheel Mobility Scooter


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Home Page > Health > Wellness > Buying The Right 4 Wheel Mobility Scooter

Buying The Right 4 Wheel Mobility Scooter

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Posted: Apr 19, 2010 |Comments: 0
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Advances in mobility aids including mobility scooters, power lift chairs, and electric wheelchairs have returned accessibility, freedom, and independence to many seniors suffering from mobility issues. With technological advances occurring across all mobility options, the problem now exists where there are now so many quality choices that a thorough review of mobility options and needs assessments is an absolute requirement to  ensure that a purchase of a mobility product ends up being the best solution for each purchaser. There is a broad spectrum of user options in both the 3 wheel and the 4 wheel categories. The four wheel category has both a regular standard and a heavy duty class of mobility scooter.

The regular standard of four wheel mobility scooters are best suited toward outdoor use due to a much wider turning radius than 3 wheel scooters resulting from two front wheels. Built to heavier standards than 3 wheel mobility scooters, these offer much greater stability, greater top speeds and longer battery life. These mobility scooters are suitable for rougher terrain and inclines due to their even weight distribution and heavier construction. The one drawback to the heavier construction is that these scooters are typically too heavy and bulky for transportation in the trunk of a car and instead require transport via a scooter lift or small trailer.  

Heavy duty mobility scooters are designed to carry individuals weighing in the range of 300 to 500 pounds. Like other 4 wheel mobility scooters, the heavy duty scooters are usually transported with a lift or trailer.Typical designs include rear wheel drive to sustain heavier weights, well built suspensions, reinforced frames, anti-tip equipment, a variety of seat options, and more power than lighter versions.

Electric scooters are the next generation of mobility options for people with conditions that restrict their ability to get around. With the wide variety of options, consulting a professional is the best way to ensure that the purchase of a mobility scooter meets the needs of the buyer.

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Power Mobility Scooters: Whether you’re looking for a lift chair, a luxury adjustable bed, a power chair or a mobility scooter, The Mobility Scooters Store is the best place online to shop for all of your mobility products. Visit us online at Electric Mobility Scooter or call (877) 985-7679

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I am interested in building the MPG (mag. pulse gen.)and would like to know the dimensions required to power a 1000sq ft. total electric mobile home
Where can I buy a professional grade pottery wheel?
What rating motor is required for movement of 80 kg pay load ie for electric wheel chair? can we use 12V dc battery?

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electric mobility scooter, discount mobility scooters, buy mobility scooter, personal mobility scooter, 3 wheel mobility scooters, heavy duty mobility scooters, power mobility scooters, mobility scooter, mobility scooters, scooter

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Power Mobility Scooters: Whether you’re looking for a lift chair, a luxury adjustable bed, a power chair or a mobility scooter, The Mobility Scooters Store is the best place online to shop for all of your mobility products. Visit us online at Electric Mobility Scooter or call (877) 985-7679

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The Influence Of Apple Mac In The Computer Industry


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Home Page > Computers > Hardware > The Influence Of Apple Mac In The Computer Industry

The Influence Of Apple Mac In The Computer Industry

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Posted: Oct 29, 2010 |Comments: 0
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For an eastern European person who is familiar with computers, to see an Apple Macintosh is not an everyday chance. If you happen to see one, you will probably presume that the owner is a rich person or a highly skilled IT professional with special preferences or a collector of technical stuff, willing to be admired for his tastes. Even if Apple Mac is a frequently used computer brand in the USA, for most people from Eastern Europe it is just an inaccessible premium brand at the moment.

Statistically, in the evolution of IT and communications market, Apple Macintosh is positioned on the third place of USA market, behind Dell occupying the 2nd place and HP owning the first place. The perspective seems to be a good one; the difference between the second quarter’s sells in year 2010 and the third quarter’s sells of the same year is 24 percent plus and 33 percent more than the third quarter of year2009. These results could mean that Apple Macintosh found the right path to a greater success.  Yet the world statistical dates do not look so good for Apple Mac, the company is far enough from the podium.

Even an IT journalist, who has seen most of the extraordinary products of the last years, will just remain out of words watching the new aluminum shell of Apple Mac Book Air whose thickness is between 3 and 17 mm or the new laptop acting like a smart phone.

On the other side, the gossipy rivals will always sustain that too much time is needed to learn how an Apple Mac computer works. If you want to be malicious about Mac you will just have to say an incontestable fact:  Apple sells more iPods then Macs. Yet Apple Mac dominates the top of the most satisfied clients for the 7th consecutive year.

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3 Simple Steps to Getting Microsoft Office Specialist (MOS) Certification For Microsoft Office 2003

3 Simple Steps to Getting Microsoft Office Specialist (MOS) Certification For Microsoft Office 2003

3 Simple Steps to Getting Microsoft Office Specialist (MOS) Certification For Microsoft Office 2003


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Home Page > Computers > 3 Simple Steps to Getting Microsoft Office Specialist (MOS) Certification For Microsoft Office 2003

3 Simple Steps to Getting Microsoft Office Specialist (MOS) Certification For Microsoft Office 2003

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Posted: Jan 22, 2009 |Comments: 0
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How to Obtain Microsoft Office Certification and Which Office Certification is Right for You

Microsoft now offers two current versions of the prestigious Microsoft Office Certification. The version and name of the certification depends on the version of Microsoft Office you wish to certify on. This article will focus on the Microsoft Office Specialist certification. To learn about the Microsoft Certified Application Specialist (MCAS) please read the corresponding MCAS article.

The Microsoft Office Specialist (MOS) certification is for individuals who use and wish to certify on Microsoft Office 2003 products. There are seven possible MOS exams available. From the seven possible exams there are two possible titles, or designations, a person taking MOS exams can earn. The designations are Microsoft Office Specialist and / or Master Microsoft Office Specialist. The credential you earn depends on which of the seven exams you take and how many of the exams you take. The seven available exams are:

1. Microsoft Word 2003 Core
2. Microsoft Word 2003 Expert
3. Microsoft Excel 2003 Core
4. Microsoft Excel 2003 Expert
5. Microsoft PowerPoint 2003 Core
6. Microsoft Outlook 2003 Core
7. Microsoft Access 2003 Core

If you take any one of the above exams you become a Microsoft Office Specialist in that product. So, if you pass the Microsoft Word Expert exam you will be mailed a certificate, from Microsoft, which says you are a Microsoft Office Specialist in Word Expert. If you take the Outlook Core exam you will be mailed a certificate that says you are a Microsoft Office Specialist in Outlook Core. After passing any of the above exams you are certified as a Microsoft Office Specialist and you can at that time use the MOS designation after your name, as well as the MOS logo on business cards, resumes, etc.

When you pass four specific MOS exams you will earn the Master Microsoft Office Specialist certification / designation. The required exams for Master MOS status are:

1. Microsoft Word 2003 Expert
2. Microsoft Excel 2003 Expert
3. Microsoft PowerPoint 2003 Core
4. Microsoft Outlook 2003 Core or Microsoft Access 2003 Core (you only need to pass 1 of the 2)

When you pass the above four required exams, Microsoft will mail you a certificate that says Master Microsoft Office Specialist. This certificate will also say which of the four required exams you passed. If you have decided Microsoft Office Specialist is the certification for you because you use Microsoft Office 2003 and want to validate your Office 2003 skills you should do the following steps.

Step One: Microsoft Office Training – Through training you will learn the Microsoft Office applications you will be tested on. When looking for training look for program that starts with the application basics and covers the advanced topics also. The tests are difficult, so you want to make sure the training you choose is comprehensive. You should also look for training that covers the exam objectives. You can find a list of the exam objectives on the www.ComputerCoach.com. You should look for training that includes hands-on activities also. All Microsoft Office Specialist exams are hands-on exams. There are questions that appear on the bottom of the page. The application you are testing on will open on the top of the screen and you will have to “do” the necessary tasks to answer the questions. The exams are also timed. Each test is 50 minutes, so you want to be sure you are quick at doing each exam objective. Training that includes hands-on practice will help you learn and retain the information.

Step Two: Practice Exams – Several vendors sell Microsoft Office Specialist practice exams. These practice exams simulate the test environment. It allows you to become familiar with the types of questions they will ask you, the way the questions are worded, the expected responses, and it is a great way to refine your skills before taking the actual test.

Step Three: Schedule and Take the Test – The Microsoft Office Specialist exams are administered through official Certiport Testing centers. You must go to a physical location to take the test. You can find a list of Official Certiport Testing Center at certiport.com. Beware, Microsoft does not offer there Office exams online. You must go to the physical testing center and pass the Microsoft Office Specialist exam to become “certified.” Good luck!

Suzanne Alexander, M. Ed. is a Microsoft Certified Trainer.

Computer Coach provides flexible,self-paced computer courses at affordable prices. Computer Coach exceeds its client’s expectation by offering online computer training classes that help individuals get the skills they need to be successful in today’s rigorous and changing workplaces. Visit www.ComputerCoach.com for hands-on comprehensive Microsoft Office Training.

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I’ve completely forgotten my password to my extremely important, password-protected MS Word Document. It’s saved in Word 1997-2003 format. Is there ANY possible way I can open this document??
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Suzanne Alexander is a Microsoft Office Specialist Master Instructor for www.ComputerCoach.com

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Why Mobile Phone Tracking is an Effective Way to Track People

Why Mobile Phone Tracking is an Effective Way to Track People

Why Mobile Phone Tracking is an Effective Way to Track People


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Home Page > Computers > Software > Why Mobile Phone Tracking is an Effective Way to Track People

Why Mobile Phone Tracking is an Effective Way to Track People

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Police force, doctors, and fire brigade men are most wanted during an emergency. A sergeant on duty would roll up his sleeves and be ready at all times in case a frantic call for help. To meet up this sudden demand, the surveillance department uses cell phones to track people who seek their help during emergencies. These special mobile phones are technologically powerful with a mobile phone tracking system to locate people quickly and accurately.

 

GPS Tracking Technology

The technology that is used in tracking people, automobiles, objects located anywhere on the earth is Global Positioning System (GPS). The know-how uses satellite signals to locate the distance between the object and the satellite and the time when the measurement was done.

 

Although invented for US Defense team, the concept has found immense use in the mobile phone tracking system. As the signal used in GPS methodology can go through tangible and opaque objects, it is simply effective way to locate cell phones that may be kept in a pocket, suitcase, or wrapped up in a cloth.

 

Different Tracking System

Different handsets are compatible with different mobile phone tracking system. For instance, there is network-based GSM Mobile Phone Tracking System that uses the network of the mobile service provider to locate phones. A handset-based GSM Mobile Phone Tracking System would use the handset’s identification, strength of its signals, and latitude-cum-longitude of the earth’s axis to locate objects. Hybrid GSM Mobile Phone Tracking System has the capacity of using both network and handset tracking system to track the mobile phone.

 

Uses of Mobile Phone Tracking Know-How

Locating a mobile phone is the most essential use of a mobile phone tracking system. One can find out the phone and consequently, its user through GPS technology. However, this is not the only utility of the tracking system. Other benefits include capturing of photos, videos of a memorable holiday trip.

 

In fact, many holiday enthusiasts use the mobile phone tracking system to find out locations of trips using Google Earth and 3D maps. You may also share data while you are traveling through GPS mobile phone tracking utility.

 

Today, mobile phone tracking system is used even in corporate sector where the management intends to know the exact location of a worker. It is quite effective, affordable, and efficiently manageable. When one needs to save time and reduce work pressure, mobile phone tracking tool is a wonderful means to make this effort a reality.

 

Future

GPS-enabled mobile phone tracking system has a bright future. It has already made its way into the tracking system for serious and recreation works. If the tool is picked up from an excellent firm, it can be unique in itself, reliable to the users, and effective in users’ requirements.

 

So, next time your child goes for an excursion or trekking trip to a remote area, don’t lose your sleep. Track your child with the mobile phone tracking system. Similarly, you can also find out what your sales guy is up to during an outdoor session.

 

Be sure to get all this and much more – through mobile phone tracking system.

 

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Why Mobile Phone Tracking is an Effective Way to Track People

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Microsoft Certification: Your Career Is Waiting!

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Microsoft Certification: Your Career Is Waiting!


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Home Page > Computers > E-Learning > Microsoft Certification: Your Career Is Waiting!

Microsoft Certification: Your Career Is Waiting!

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Microsoft, a leader in the IT industry, has developed a number of certification programs for professionals working in the business. The programs allow you to decide which certification is appropriate and best suited for your career. There are over 2 million IT professionals with Microsoft certification. You can join their ranks and greatly enhance your professional career with Microsoft Certification. It’s important to note that Microsoft has restructured their programs to be very targeted.

Microsoft provides plenty of support as you study for your various certifications. The training includes classroom training, self-study kits, computer-based training, online classes, and books, and certification guides. You can take advantage of the way that you learn best. Depending on the career path you have chosen, you will find a certification that matches your skill set. Microsoft plans to, over time, introduce exams that rely on simulations and performance items.

You start by taking the appropriate entry- level certification. Prepare yourself with the most suitable Microsoft Certification Guides. You need to choose the right guide. A list follows of the various Certification Guides you can choose from. Match you expertise with these guides.

MCSE certification (Microsoft Certified Systems Engineer) is an industry standard targeted at the IT professional and provides the skills and training needed to design and implement infrastructure functions based on the Microsoft Windows® 2000 platform and Microsoft server software such as MCSE Messaging and Security.

MCSA certification (Microsoft Certified Systems Administrator) is for IT professionals who need skills and knowledge to administer system environments based on desktop and server operator systems. This training focuses on managing and troubleshooting system environments. With this level of certification you can now prepare for specializations like MCSA Security and Messaging.

MCDST certification (Microsoft Certified Desktop Support Technician) is for students who need the right skills and training to troubleshoot ordinary hardware and software issues in Microsoft Windows environments.

MCAD.NET certification (Microsoft Certified Application Developer ) provides you with the skills and knowledge that allows you to develop and maintain department level applications for Web clients, desktop client, components, and back-end data services all the way from development to maintenance.

MCSD.NET certification (Microsoft Certified Solutions Developers) is for IT professionals with the skills and knowledge needed for developing and designing leading edge business solutions by using various Microsoft tools, platforms, technologies and architectures. This certification allows you to develop custom .NET-based applications. This training encompasses everything from analysis to design, development, testing and maintenance using Microsoft development tools, technologies, and platforms. You become an expert on all aspects of the application life cycle.

MCITP certification (Microsoft Certified IT Professional Database Administrator) is for IT professionals who need to plan, administer, deploy, support and maintain databases created by using various Microsoft products.

MCITP certification (Microsoft Certified IT Professional Database Developer) gives you the skills and knowledge to plan, deploy, support, maintain and optimize IT infrastructures and databases created by using Microsoft products such as Windows Application Developer, Web Application Developer, or Enterprise Applications Developer.

MCPD certification (Microsoft Certified Professional Web Developer) distinguishes expert professionals who are Windows application developers, Web application developers, and enterprise application developers. Experts with these skills can build targeted applications using different platforms in the Microsoft.NET Framework 2.0.

MCPD certification (Microsoft Certified Professional Developer) is for students who need to distinguish themselves as an expert in comprehensive Windows application development, enterprise application, and Web application development using platforms that use the Microsoft.NET Framework. This certification is a stepping- stone to other Microsoft certifications.

MCTS.NET 2.0 certification (Microsoft Certified Technology Specialist) is designed fir IP professionals who target specific technologies and demonstrate in-depth knowledge of .NET 2.0 and other specialized Microsoft technologies.

MCTS.NET 2.0 certification (Microsoft Certified Technology Specialist) is for IT professionals who work with enterprise environment databases. It provides students with in-depth training and skills for Microsoft SQL Server 2005 product.

MOS certification (Microsoft Office Specialist) is designed for IT professionals who need the skills and knowledge to understand and use the advanced features of Microsoft Office software.

MOS MI certification (Microsoft Office Master Instructor) qualifies you to teach MOS courses.

Microsoft Certified Architect Program is designed for IT professionals who can apply successful frameworks and methodologies to create an architecture from beginning to end, through the IT life cycle.

CLC certification (Microsoft Certified Learning Consultant) is a credential for expertise in designing and delivering customized learning solutions for other IT professionals.

MCBDA certification (Microsoft Certified Database Administrators) are trained to design, implement and administer Microsoft SQL Server databases.

MCT certification (Microsoft Certified Trainers) are instructors who are qualified to deliver Microsoft training courses. MCTs are authorized to deliver Microsoft Official Curriculum (MOC) or Microsoft Developer Network (MSDN).

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Home Page > Computers > E-Learning > Microsoft Certification Road Map

Microsoft Certification Road Map

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Microsoft certification starts from the Digitally Aware Individual, who is updating and enhancing with the dynamic and rapid changing world. The computer has become a commodity. People like you rely heavily on their desktop computers and laptop computers. Computers run majority of the world’s infrastructures. Even the construction of buildings, railway stations, and ships rely on the computers. Without the computers, it would be impossible to fly planes, run trains, and navigate ships. Ever since the discovery of the first computer, it has continued to evolve in many ways. Despite the computer’s brilliance, it will still need a human being to make it work. These human beings are IT professionals. These people have spent years studying the computers, and the computer programs that make it work. Information technology has indeed opened many doors for people who are seeking employment. However, landing a job is not that easy. As an IT professional her or she must prove that he or she is qualified to run and manage any Microsoft programs.

The list Microsoft Certifications:

Home and office user Certification


MOS Certification:

A Microsoft Office Specialist (MOS) is globally recognized for demonstrating advanced business skills in using Microsoft Office 2010, the 2007 Microsoft Office system, and Windows Vista; or highly developed skills in using other Microsoft desktop software.

Microsoft IT professional Certification

MCTS Certification:
A Microsoft Certified Technology Specialist (MCTS) certification helps enable IT professionals to target specific technologies and to distinguish themselves by demonstrating in-depth knowledge and expertise.

MCITP Certification:
A Microsoft Certified IT Professional (MCITP) certification helps enable IT professionals to demonstrate comprehensive skills in planning, deploying, supporting, maintaining, and optimizing IT infrastructures.

MCDST Certification:
A Microsoft Certified Desktop Support Technician (MCDST) certification helps enable IT professionals to demonstrate technical and customer service skills in troubleshooting hardware and software operation issues in Microsoft Windows environments.

MCSA Certification:
A Microsoft Certified Systems Administrator (MCSA) certification helps enable IT professionals to demonstrate their ability to administer network and systems environments with Windows Server 2003–based business solutions.

MCDBA Certification:
A Microsoft Certified Database Administrator (MCDBA) certification helps enable IT professionals to demonstrate their ability to design, implement, and administer Microsoft SQL Server databases.

MCSE Certification:
A Microsoft Certified Systems Engineer (MCSE) certification helps enable IT professionals to demonstrate their ability to design and implement an infrastructure solution with Windows Server 2003–based business solutions.

Note For newer Microsoft technologies, such as Exchange Server 2010, Windows Server 2008, or SQL Server 2008, we recommend that you pursue the MCITP certification.

Microsoft Certified Technology Specialist for Microsoft Dynamics Certification:
A Microsoft Certified Technology Specialist certification helps enable IT professionals to demonstrate their proficiency with Microsoft Dynamics and related business products.

Microsoft Certified IT Professional for Microsoft Dynamics Certification:
A Microsoft Certified IT Professional certification helps enable IT professionals to demonstrate professional proficiency with Microsoft Dynamics in one of three areas: applications, developer, or installation and configuration.


MTA Certification:

A Microsoft Technology Associate (MTA) certification helps students explore career options in technology, prepare for advanced studies and MCTS exams, and demonstrate their fundamental knowledge of hardware and IT infrastructure.

Microsoft Developer Certification:


MCPD Certification:

A Microsoft Certified Professional Developer (MCPD) certification helps enable IT professionals to demonstrate comprehensive skills in designing, developing, and deploying applications for a particular job role. These certifications show that you have the skills required to perform the job successfully.

MCAD Certification:

A Microsoft Certified Application Developer (MCAD) certification helps enable IT professionals to demonstrate their ability to use Microsoft technologies to develop and maintain department-level applications, components, Web or desktop clients, or back-end data services.

MCSD Certification:

A Microsoft Certified Solution Developer (MCSD) certification helps enable IT professionals to demonstrate their ability to design and develop leading-edge business solutions with Microsoft development tools, technologies, platforms, and the Windows operating system.

MTA Certification:

A Microsoft Technology Associate (MTA) certification helps students explore career options in technology, prepare for advanced studies and MCTS exams, and demonstrate their fundamental knowledge of software technology.

 

Advanced certifications:

 

Microsoft Certified Master Certification:

The Microsoft Certified Master program helps enable experienced IT professionals to demonstrate and validate their ability to successfully design and implement solutions that meet the most complex business requirements.

Microsoft Certified Architect Certification:

The Microsoft Certified Architect program recognizes and provides advanced certification to practicing architects in an enterprise setting.

Trainer Certification:

MCT Certification:

A Microsoft Certified Trainer (MCT) certification helps enable IT professionals to demonstrate they can successfully deliver Microsoft training courses to IT professionals and developers.

MCLC Certification:

The Microsoft Certified Learning Consultant (MCLC) credential recognizes Microsoft Certified Trainers (MCTs) whose job roles have grown to include frequent consultative engagements with customers. These MCTs are experts in designing and delivering customized learning solutions.

If your preparing for career change and looking for Microsoft Certification Training the best online training provider that provide the all the and complete MCTS certification exams training in just one package, certkingdom self study training kits, save your money on bootcamps, training institutes, It’s also save your traveling and time. All training materials are “Guaranteed” to pass your exams and get you certified on the fist attempt, due to best training they become no1 site 2009 & 2010.

In addition I recommend Certkindom.com is best and No1 site of 2008 which provide the complete Windows Server 2003 certified professionals training, Microsoft MCITP Certification, Microsoft MCTS Training, Cisco CCNA, Cisco CCIE, CompTIA A+, IBM, Citrix, PMP, ISC, and lots more online training self study kits, saving your time and money on all those expensive bootcamps, conventional training institutes where you have take admission pay fees first and if you don’t want to continue no refunds no transfer to any other training course, If you planed to take CCNA or specialization in MCSE 2003 all the process starts again; as for getting online training can be much beneficial and you don’t need to take for fill any from to switch your training on any desire certification.

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Hi I educated in the U.K. with working experienced for 3 years in multinational companies, As an IT Manager and IT Instructor, I am attached with certkingdom.com here they provide IT exams study material, the study materials included exams Q&A with Explanation, Study Guides, Training Labs, Exams Simulations, Training Videos, etc. for certification like MCSA Certification Training, MCTS Training, MCITP Training, MCTS Training, CCNA exams preparation, CompTIA A+ Training, and more Certkingdom.com provide you the best training 100% guarantee. “Best Material Great Results”

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Hi I educated in the U.K. with working experienced for 3 years in multinational companies, As an IT Manager and IT Instructor, I am attached with certkingdom.com here they provide IT exams study material, the study materials included exams Q&A with Explanation, Study Guides, Training Labs, Exams Simulations, Training Videos, etc. for certification like MCSA Certification Training, MCTS Training, MCITP Training, MCTS Training, CCNA exams preparation, CompTIA A+ Training, and more Certkingdom.com provide you the best training 100% guarantee. “Best Material Great Results”

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Home Page > Home and Family > Accessories > Apple Ipod

Apple Ipod

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Posted: Mar 23, 2010 |Comments: 0
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Apple iPod is the of apple company. IPod is the portable media player marketed and designed by apple and launched on Oct. 2001.By using apple iPod you can store a lot of music and listen it everywhere, before it was not possible to listen music everywhere, you just have to put in your pocket and enjoy everywhere. Apple CEO said that before 2001, it was not possible. Who like gadgets very happily introduced IPod and tell about it everywhere. It is very different story when it goes engineering and building process. Other company very curious about what new technology is inserting in mp3. Apple iPod have very unique design and important its portability. Itis Apple iPod is made for the multitasking purposes and for high speed processing, When apple iPod was launch, the market of iPods is facing infancy. Apple developed layers design chain tune for an early stage market to create the iPod. Even more unusual for apple, it relied on a platform and reference design created by a third party. Apple iPod has its unique qualities like, it is very high speed with quality sound, when you listen the iPod you feel, you are listen digital sound card. Second best quality is the self-components, iPods cost is much reasonable any one can afford it. And with time to time iPod is enhancing its capacity of saving data.
Portal Player’s vice president,Michael Maia said about the apple iPod, there’s range of customers out there, from an OEM that does all its own design to the right hand side. And also another member of Apple said “with apple iPod, apple has invented a whole new category of digital music player that allows you keeps your entire music collection in your pocket and listen to it wherever you want to listen. So we can say that it is the combinations of all those things that create high quality performance sound. You not just the listen the music on apple iPod you also feel the music that you are listen.
Apple iPod has very fantastic interfaces, firstly it looks very stylish.Apple iPod is by far and away the best interface of any product of this type. So, you can compare with any other MP3 players available in market. You will find apple iPod the best.
There are so many product of iPod, like iPod classic, iPod shuffle, phone, iPod mini and spin off iPod photo. Apple iPod with displays use anti-aliased graphics and text, with little bit animations. Apple iPod integrated into the click wheel. You can use it very easily there is no need to afraid to that button will be damaged. You just have to touch the wheel and enjoy the natural music
So during installation, an iPod is associated with one host computer. Every time when iPod will connect to the host computer,music libraries can be accessed. So with this you can rate songs on iPod. In this perspective, we can say that iPod is the best music player.
AppleiPods

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i am a freelancer technical writer

PCMag.com Editor-in-Chief Lance Ulanoff gives the highlights and some up-close looks at the newest products and services, including the new Nano, iPod Touch, iOS 4.2, Itunes 10, Ping and Apple TV. Plus, we’ve got a little glimpse of Cold Play’s Chris Martin serenading the crowd. Read more about Apple’s new products here: bit.ly
Video Rating: 4 / 5

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Human Resource Management at Microsoft

Human Resource Management at Microsoft

Human Resource Management at Microsoft


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Home Page > Business > Human Resources > Human Resource Management at Microsoft

Human Resource Management at Microsoft

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Posted: Oct 08, 2007 |Comments: 1
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Microsoft is one of the wealthiest and most successful companies in the world. Even more important, from a human resource perspective, is the fact that Microsoft is an employee-driven organization. While other organizations base their success on better manufacturing techniques, or better technology, Microsoft’s success is based on the effectiveness of their employees. Essentially, Microsoft value their staff and realize the importance of their staff. This focus on employees may, in the future, expand to all organizations. Microsoft then, is worth studying as an example of best practice in human resource management.

This study will focus on Microsoft’s employee management methods including how they recruit and how they retain their staff. By looking at how Microsoft operate, there is opportunity for other organizations to consider how they manage their employees and to consider whether their staff are also valued.

Firstly, the study will present information on the human resource practices at Microsoft. Secondly, the study will analyse these practices with a view to showing why they are effective.

HUMAN RESOURCE MANAGEMENT AT MICROSOFT

Recruitment and Selection – In the Beginning

Bill Gates is the driving force for Microsoft and from the beginning of the company he believed in recruiting extremely intelligent staff, favoring intelligence over experience, “his preference for hiring extremely intelligent, not necessarily experienced, new college graduates dated from Microsoft’s start-up days, when he and cofounder Paul Allen recruited the brightest people they knew from school – their ‘smart friends’” (Bartlett 1).

From the beginning Gates realized that his employees were his greatest assets, shown by his quotes including “it’s the effectiveness of our developers that determines our success” and “take our 20 best people away, and I will tell you that Microsoft will become an unimportant company” (Bartlett 2).

Microsoft’s recruitment strategies reflect their philosophy. They sought the smartest and the most driven people and did so aggressively, as Steve Ballmer says “whenever you meet a kick-ass guy, get him” (Bartlett 2).

The recruitment strategies in the beginning included sourcing people from the elite educational facilities such as Harvard, Yale, MIT, Carnegie-Melon and Stanford. Microsoft recruiters would visit these universities “in search of the most brilliant, driven students” (Bartlett 2). Experience was not required and it was in fact, preferred that new employees had no experience.

Once selected, these students had to undergo a thorough selection process. The first stage was an interview “by at least 3, and sometimes up to 10, Microsoft employees” (Bartlett 2).

These interviews were designed not to test knowledge, but to test “thought processes, problem-solving abilities, and work habits” (Bartlett 2). Technical interviews are described as being focused mainly on problem-solving, with interviewers posing problem scenarios. To test the composure of the candidate and also their creative problem-solving skills, unexpected questions were also included. Two examples of these questions given are “how many times does the person use the word ‘the’ in a day” and “describe the perfect TV remote control” (Bartlett 2).

After the interview, interviewers would e-mail their decision on the interviewee with the words ‘Hire’ or ‘No Hire’ and comments on the problem area, the future interviewers would then use these comments to further investigate whatever issues there were with the interviewee (Bartlett 3). This interviewing process was essentially a ‘make or break’ one, where interviewees were pushed to their limits, if they thrived and survived this meant they would also thrive and survive in the Microsoft working environment.

After this series of interviews, if the majority of interviewers were favorable the interviewee would finally meet with their manager and this manager would make a final hire/no hire decision. The very last step is an interview by someone outside the hiring group, this person is independent and so unbiased in their opinion. This person is meant as a final check that the person is a good Microsoft person and also to prevent managers from hiring the wrong people because they have a need to fill a certain position (Bartlett 3).

The importance of hiring the right people is also shown in Microsoft’s ‘n minus 1’ strategy which means less people are employed than are required. This policy reinforces that hiring the right people is more important than hiring just to fill a position.

Recruitment and Selection – Later Stages

Microsoft retained the same basic principles as they expanded but had to change their methods when the number of new employees required could no longer be sourced only from universities.

The recruiting practices continued to be active rather than passive, with Microsoft ‘head hunting’ the best staff. These staff were found, monitored and recruited from other companies by over 300 recruiting experts, “once someone had been identified as ‘hard core’ – Microsoft’s euphemism for the kind of highly talented and driven people they sought – the pursuit was relentless, if subtle. Regular telephone calls at discreet intervals, conversations at industry conventions, invitations to formal dinners – recruiting team members employed every means possible to keep the lines of communication open” (Bartlett 9).

Microsoft also took advantage of breaking opportunities such as company layoffs, one example is with the AOL down size, “when we heard AOL was downsizing Netscape’s operations in the valley, we assembled a team to identify the best talent and go knocking on doors” (Bartlett 10).

Employee Satisfaction and Loyalty

Microsoft attempted to cater to the needs of its employees from the beginning. Recognizing that the majority of employees were just out of college, the Microsoft company operated like a campus. The former director of human resources describes this saying, “how do you make young kids who had never been away from home – or only as far as college – comfortable? We wanted to keep the atmosphere at work one they were somewhat familiar with, and also make sure it gave them a sense of social belonging” (Bartlett 4). This environment also included every employee having their own office they were free to decorate as they please and the provision of subsidized food and drink (Bartlett 4).

Employee satisfaction was also afforded by the opportunity for growth, “development also occurred by encouraging horizontal transfers, and employees were encouraged to develop themselves by switching jobs” (Bartlett 6).

It is noted that few employees leave the organization by dismissal, with the majority leaving voluntarily (Bartlett 10). Concern over high attrition rates in the 1990s led to surveys to find the cause of the problem and for changes to be implemented. One of the major changes was the requirement for top management to coach lower levels, assisting in their development by doing so. This became known as ‘turning over the keys’ (Bartlett 11). This is important because it allows people an opportunity to develop further. Also critical to the changes was a new focus on empowering people and of defining clear goals. These changes were all designed to increase employee satisfaction and commitment to the organization, while maintaining the same spirit the small company began with.

Employee Rewards

In the early days Gates was a firm believer that employee ownership was critical in raising motivation and employee retention, in lieu of high salaries he offered employees equity (Bartlett 7). Once listed on the stock exchange, this continued, with the company offering stock options to employees based on performance.

Critical to this is the link between individual performance and reward, with semi-annual performance reviews linked to pay increases, bonus awards and stock options (Bartlett 7). Performance goals employees were measured against were specific measurable ones, these performance objectives shortened to SMART: Specific, Measurable, Attainable, Results-based, and Time-bound (Bartlett 2). This formal review system also included more common evaluations by managers to ensure no unexpected deviations. The system also included the process of employees evaluating themselves, these self-evaluations then being sent to the manager who does their own evaluation. The employee and manager then meet to discuss the review (Bartlett 8).

Stock options awards are based on whether the employee is considered a long-term asset of the company and awarded on this basis. This is an important symbol of Microsoft’s commitment to retaining good employees.

ANALYSIS OF HUMAN RESOURCE MANAGEMENT AT MICROSOFT

Recruitment and Selection

It is reported that companies must be aware of where they are going in the future and how the current configuration of human resources relates to this (Noe et al., Ch.5).

As we have seen, Microsoft employ different recruitment practices than many organizations based on their need for the very best people. Microsoft actively recruit suitable employs and focus on the right type of person rather than the right type of skill level. In ‘Human Resource Management: An Experiential Approach’ (Bernadin & Russell) human resources are described as an important source of competitive advantage. Microsoft use human resources for competitive advantage, basing their success on having the very best people in the industry and inspiring them to be the best. It is this that leads to Microsoft’s unique recruitment practices. Based on the importance placed on having the best people in the industry, their aggressive ‘head hunting’ techniques are justified.

What is most crucial here is that Microsoft’s recruitment practices meet their human resource needs. It is an important sign of the focused approach of Microsoft, with their actions always leading towards their ultimate goals.

Some important factors to be considered in recruiting staff include that the recruiter should be from the same functional area and that candidates should not be deceived about the negative elements of a job (Noe et al., Ch.5). The interview process at Microsoft reflects this with the new employee being interviewed by the manager. The recruitment process also goes further than just informing the employee about the negative aspects, instead the recruitment process actually tests the employee on the negative aspects, putting them under the same type of pressure they would be put under on the job. This is an effective method, as it can be ascertained, that if the employee is successful in the selection process, they will be successful within the organization.

Employee Motivation

McNamara says that “the key to supporting the motivation of your employee is understanding what motivates each of them.” The important thing about Microsoft is that they employ people who specifically will be motivated by the environment they provide. They do not employ skilled people and expect them to be motivated, they employ intelligent and driven individuals and give them the environment and the opportunity to develop beyond their current level. The fit between employee and organization is important to motivation and this is what Microsoft ensures.

A recent study reported in the Journal of Applied Psychology reports that employees working on projects are more efficient when their goals relate to the overall team goals rather than individual goals (Kristof-Brown). Microsoft ensures that the goals of the organization are understood via its strong culture and by employees being clearly aware of what is required of them.

Motivation can be described as providing a work environment in which individual needs become satisfied through efforts that also serve organizational objectives (Schermerhorn 395). Microsoft achieves this by incorporating their goals into their human resource management programs. The people recruited and the systems within the organization all serve to motivate the type of people that Microsoft values.

Employee motivation can also be related to Maslow’s hierarchy of needs theory. This theory has the top level of the needs theory as self-actualization needs, which is a persons need to be self-fulfilled. It is described that the way to achieve this is to “provide people with opportunities to grow, be creative, and acquire training for challenging assignments and advancement” (Daft 530). This is exactly what Microsoft provides for its staff and also exactly what it expects, for them to be the very best they can be. One employee of Microsoft describes this saying “the only way to achieve here is to push the envelope of what you can do. Every day try to do better. Work smarter. Work harder. Innovate more. People are focused 100% on performing their job as successfully as possible (Bartlett 5). The link can also be seen here between the type of people that are employed and what is expected. Microsoft hires the very best people, for these people to achieve self-actualization they need to be pushed harder than most and given greater opportunity to achieve than most.

Employee Loyalty and Satisfaction

We have seen that empowering employees is one of the new approaches being utilized by Microsoft. It is noted that empowering employees requires a culture that reflects this (Billsberry 292). In the Microsoft case we see that a change of culture is actually the reasoning behind the introduction of empowerment, suggesting that the change is considered and will be successful.

Employee loyalty and satisfaction is also assisted by Microsoft’s consideration of its employees. We saw that in the early days, the company largely consisted of young graduates and the company built a culture around the needs of this group of young graduates. This process has continued, with Microsoft always attempting to cater for the needs of its employees.

The latest attempt is by providing greater opportunity for younger employees, by having older employees coach them.

Three aspects of tasks that affect job satisfaction are job complexity, degree of physical strain and perceived value of the task (Noe et al., Ch.10). Microsoft manages this by providing the high complexity high achievers require and by ensuring the perceived value of the task is high. This high value is communicated via the high-achieving culture the company maintains.

This issue can also be looked at in terms of an employee’s role. There are three factors associated with roles: role ambiguity, role conflict and role overload (Noe et al., Ch.10). Role ambiguity is kept low by Microsoft because of the consistency in the culture and in what is required, role conflict is also kept low. Role overload is kept high, with employees pushed to their limits. In most organizations this would be a concern, but Microsoft’s awareness of this means that they specifically seek employees who will react well with role overload.

Employee Rewards

In ‘Ideas That Will Shape the Future of Management Practice’ (Bohl, Luthans, Hodgetts & Slocum) human resources is described as being the way of the future with it being argued that we will see a more mature articulation of the importance of people as a firm’s only sustainable competitive advantage. The change is described as giving high reward for high performance with the focus on a partnership.

As we have seen, Gates recognized the importance of his people from the beginning and this is reflected in the reward systems, that not only rewards for current achievement but rewards stocks to those that are seen as valuable future assets of the company. This can be seen as a prime example of the focus on a partnership, those that are seen as being valuable to the company, are rewarded with shares that will increase in value even as that person assists in moving the company forward.

Important to the reward system is also the fact that there are two reward paths available, one for those following the technical path and one for those following the management path. The skills of employees can be divided into three areas: conceptual skills, human skills and technical skills. Typically, conceptual skills become more required and technical skills less required as one moves up the corporate ladder (Daft 15). Microsoft is a company valuing technical skills, due to the nature of its product. In most organizations, employees with conceptual skills would be rewarded by moving up the corporate ladder, while those with technical skills would not advance. Microsoft, however, offers two advancement path, allowing those with technical skills to advance as technical experts, just as those with conceptual skills advance as managers.

Reward systems are an important part of organizational culture, they communicate to employees what is valued by the organization (Robbins, Bergman & Stagg 84). By having these two reward systems, Microsoft effectively communicates that both sets of skills are valued. This is also an important sign of Microsoft’s consistency. They recruit people for technical ability and so not rewarding for it would be dissatisfying to employees.

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1. Shahzad 18/04/2010

Hi there, great article…
which sources are used, do you have any links etc.?

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